Strategies for Growing a Staffing Business

Dec 15, 2022

Over the past few years, the staffing industry has experienced consistent growth—3.4 percent, to be exact. That's a faster growth rate than the United States economy. Knowing that your industry base is stable, you can concentrate on business development for your recruitment firm.

The market needs quality candidates, and the staffing industry must find them. Forty percent of employers are looking to hire full-time employees, and forty-seven percent are looking to hire temporary workers.

Finding qualified candidates who fit a company's culture and expectations is more complex than it may seem. You must constantly look for ways to develop your recruitment business as a business owner. For owners of staffing firms seeking to grow their businesses, the following 11 real-world staffing business development growth tips will be covered in this blog.

Strategy 1: Focus on Success Stories

Touting your accomplishments is fine, but your boasts will be empty if you can't back them up. Every day, your prospects are exposed to the same pitches, so make sure you stand out by assembling client endorsements of your fantastic work.

Ask a current client who you get along well with if they'd be willing to write a testimonial or even record a video testimonial that you can post on your website and use in emails to potential customers. Use success stories to your advantage because they're a great way to grow your recruitment business.

Strategy 2: Invest in the Right Tools

I assume you use paper documents and endless Excel spreadsheets to manage your entire staffing company and its employees. This is not only a mess and disarray but also impossible to track. The lack of management and data flow is overwhelming. Don't worry if we've struck a nerve; you can regain control and streamline daily business operations by using an all-in-one employee management app.

hiring candidate after successful job interview
hiring candidate after successful job interview

Strategy 3: Embrace Your "Core Values"

Businesses should remember that people prefer to do business with people they like and trust. You're already on the right track if they regard your business with favor and trust. These professionals prefer to work with a company that shares their core values, so having some common ground with your clients isn't enough.

Describe your company's philosophy, how candidates are handled, the methodologies you employ, and how your company's values align with those of a potential client's business.

Strategy 4: Keep Your Candidate Funnel Full

You might be tempted to neglect your pipeline if you have a lot of business coming in from your current clients. To ensure incoming revenue at every stage of the sales process, you must continue to bring in prospects. To follow up with customers at each stage of your prospecting process, schedule some time each week for nurturing prospects and the pipelines they are fed through.

Ready to Get Started?

If you are interested in unlocking the true potential of your business, working with Rocky Wilkerson can help ensure that you are on the fast track to success. Through his applied concepts and visionary leadership, any business in any industry can start making dramatic positive improvements. All it takes to get started is a FREE consultation to see if you are the right fit!